What is Inbound Marketing?
Table of Contents
What is Inbound Marketing?
Inbound Marketing is a method to attract customers to your business through content. So potential customers look for information related to the product or services. They have specific queries or want to learn more about a topic. A business can attract visitors by providing answers and the required information. Thus, after receiving information, these visitors are more likely to become prospects and customers.
Inbound Marketing is also used to keep current customers engaged and informed. Thus customer searching for information returns to your business rather than a competitor. Informed Customers become Loyal Customers. Customers trying to solve an issue will renew and upgrade your products and services. When they get answers, and issues get resolved are happy. Thus happy customers become promoters for your business.
Website Content and Social Media Posts are common Inbound channels. Also, SEO, Search Engine Optimization, is a powerful tool that connects the audience to the right content. Harnessing the power of SEO brings the ideal prospect to you.
Inbound content can be ‘owned’ and ‘earned.’ The Content types are blogs, articles, videos, graphics, Slideshare, and webinars. Social media post Content is also Inbound.
Process of Attracting Potential Buyers
Search Engines have become an everyday necessity for billions of people today. We can google almost any problem, issue, or question to find answers. Thus it has created a phenomenal opportunity for businesses to find potential customers.
Inbound Marketing focuses on attracting and engaging people. Therefore, those looking for information or solutions related to different products and services, are leads.
Search Engine data shows the most searched keywords for different products and services. So the content written in relation to these keywords attracts leads to business offerings.
This way it attracts traffic to the website and social media accounts.
Inbound Marketing Methodology
Step 1:Attract – Strangers looking for solutions and information; find your business website or social media. This way, strangers become visitors.
Step 2: Convert – These visitors get high-quality, well-laid, and easy-to-understand information on Landing Pages. Visitors perform Call-to-Actions and fill out Forms. This way, Visitors become Leads.
Step 3: Close – Marketing tools and workflows manage the lead process and close the sale. Thus Visitors convert to Customers. These customers get support and customer service. They benefit from available information to all their questions or issues.
Step 4: Delight – Delighted Customers become promoters. Their satisfaction with the product and services makes them talk about their experience. They make more purchases when they receive easy-to-understand, available content about their issues. Inbound Marketing attracts customers back to your business. So, they continue purchasing and upgrading their engagement. Also, they promote it in their circle of influence.
Importance of Inbound Marketing
It is a cost-effective way to acquire leads. These leads are looking for or need your products and services.
There are billions of internet searches happening each day. Most searches are looking for the solution to a problem or information about a product or service. When searchers find answers to their questions, they most of the time buy the solution. So Inbound Marketing produces qualified leads in large numbers. Content that ranks well on Search Engines continues to produce leads for a long time. These leads do not need too much ongoing expense.
Thus, Inbound Marketing is a cost-effective way to generate leads long term.
Inbound Marketing Channels
Blogs, articles, videos, graphics, Slideshare, webinars, and social media are Inbound Marketing Channels. Thus, content in these channels answers the searches on the web. These Channels bring prospective customers to the business.
Each Marketing Channel has a unique purpose, characteristics, and best practices. Content Optimization is also Channel specific. This optimization is essential to achieving a high ranking in Search Engines. Therefore, is important to follow the best practices for each of them.
Inbound Marketing vs Outbound Marketing
Here is a simple comparison of Inbound Marketing vs. Outbound Marketing. Inbound Marketing is a magnet, whereas Outbound Marketing is a loudspeaker.
Inbound Marketing attracts and serves the visitors with high-quality information and solutions. These visitors, in turn, purchase because they start trusting the business. Since the content solves their problems, the visitors are receptive to the message. It is a long-term strategy. Therefore, it continues to work without much investment when established.
Outbound Marketing seeks to broadcast the benefits of its products and services. It looks for channels where ideal prospects might be listening. Then messages in the form of Ads, Emails, SMS, and PR campaigns are transmitted. The receivers of these transmissions may or may not be receptive to the message. It is a short-term strategy. Therefore, it has to be repeated regularly, which makes it costly.
Inbound Marketing Agency
Inbound Marketing Agency is a team of Marketers who assist businesses to attract, convert, close, and delight their customers to grow their business. Success requires a broad-based approach to creating content and managing the channels that share this content. Therefore, a successful agency is expert in Content Writing, Technical SEO, Graphic Designing, and Audio Visual content creation. We are a full-service Inbound Marketing Agency. Our team of marketers are experts at attracting and converting your ideal customers.
Read More: Inbound Marketing Agency
What is Inbound Marketing - Conclusion
Inbound Marketing is a cost-effective and long-term marketing methodology. It creates a strong bond between the customers and the business. This bond is based on fulfilling customer needs for information and solving issues. Therefore, every business should have an Inbound Marketing Strategy for their success and growth.