Managing Your Most Valuable Asset … Your Customers
There are at least three key functions in your organization that are responsible for developing and maintaining customers – marketing, sales, and customer service/support. How well is the interface between these three areas functioning in your company? Is the sales department receiving and following up on hot leads from marketing in a timely manner? Does marketing get the feedback on leads needed to refine the lead generation efforts? Does the sales force receive information from customer service/support that allows them to effectively up-sell or cross-sell?
Request this White Paper and discover how a Customer Relationship Management (CRM) system can put your company on the road to increased sales, creating “customers for life” and long term growth.

Customer Relationship Management: 10 Steps to Success
Everywhere you turn you see or hear about the need for a CRM system. But what is CRM? How does it apply to small and medium sized businesses? How can your company benefit from a Customer Relationship Management system? And what are the 10 steps necessary to succeed?
Request your free White Paper now and discover the answers to these questions and many more.

Integrate Sales and Marketing – Create a Convergence for Better Lead Management
Sales and Marketing departments have been at odds with each other almost since the beginning of time. They have continually debated such issues as the quality of leads provided by Marketing to the Sales, and the effectiveness of Sales to develop those leads into revenue. This is a traditional problem that needs a modern solution to maximize marketing dollars and drive additional revenue for the company. Discover how to integrate Sales and Marketing efforts and to connect leads generated by Marketing to the resulting revenue generated by Sales through a Customer Relationship Management (CRM) system.
Request your free White Paper now and boost your teams’ productivity with 7 lead management best practices.

The Impact of Sales Process and CRM on Optimizing Sales Effectiveness
It is well understood that technology alone is not the silver bullet that drives a company’s sales performance. Sales processes must be defined prior to automation. But what are the performance advantages in companies with well defined sales processes that use them consistently and support their use with CRM technology? And how can your company become one of these world class sales organizations?
To find out, request your free White Paper now.

Why Upgrade to GoldMine Corporate Edition?
Has your business changed since you first started using GoldMine Standard Edition? Has your business grown and evolved? Are you facing different challenges within your business? Or are you considering implementing a GoldMine solution and trying to decide which version is best for you? If you answered yes to any of these questions,
request this White Paper and discover the many new features of GoldMine Corporate Edition including Microsoft® Outlook ® Integration.